I'm available to work on the marketing committee.
1. Why are you spending time to promote btc and other cryptocurrencies?I believe the distributed consensus technology is one of the most revolutionary technologies created to take power away from the 1% on Wall St and give it back to the 99% on Main St.
I don't like being one of those people who talk and complain about the banks and our governments. I'm one of those people who prefer to take action and make a difference. I have never seen bitching and whining change anything in society.
2. Why did you choose to work with NXT instead of other alt coins?I would prefer to promote BTC but I missed the boat on BTC and I'm not a coder so I can't contribute much in that arena because they are well established.
I originally thought NXT was just another lame copy cat coin but when I found out NXT was going to develop it's original source code, it caught my attention. I hate copy cats. If you want to create your own coin, then come up with your own code. Don't go copy Satoshi's code and claim you got something new.
3. Why do you want to help with the NXT marketing committee? What's your motive?First of all, I'm tired of sitting on the sidelines watching a bunch of coders who are good at coding try to promote BTC to the mainstream public when they have no knowledge, experience, or formal training in sales or marketing.
Second, instead of complaining about coders not knowing how to sell/market their coin, I decided to jump in and contribute my expertise. My philosophy has always been if you don't like something, change it... don't bitch and whine about it.
Third, my motive is help take power away from the 1% on Wall St and give it back to the 99% on Wall St. I make a good living trading and doing my sales/marketing already and do not need to rely on NXT for income. When NXT grows and I profit from it's increase in price... i will consider that a bonus and not something to rely on to feed my family.
4. Do you know anything about sales/marketing? What's your background? What type of training do you have?I've been involved in sales all my life selling and hustling on the streets when I was young and then selling/marketing professionally in the corporate world later on in life. I have seen many people get ripped off in the financial world so now I have an opportunity to do something about it.
Commissioned based selling and marketing is my full time gig and puts food on the table for my family. Since my livelihood depends on my ability to sell and market, I invest on average of $3,500-$10,000 to get professionally trained in sales/marketing every year. Every dollar i have invested in myself has yielded more then 10X returns that is why I continue to get training every year.
I am the creator of the Modern Sales Training Blueprint at
www.ModernSalesTraining.com which helps businesses set up their sales funnel/process. PM me if you want complimentary access to the program for review.
Keep in mind that all my income is derived from trading (stocks, forex, futures, btc, etc) and working in sales/marketing. I do not have a salary and my sales/marketing work are all commission based.
5. How will the NXT community know that your sales/marketing efforts are benefitting NXT? What metrics should be used to measure and gauge your NXT marketing progress, efforts, successes, failures, etc?Selling and marketing NXT is no different then any selling or marketing any other product or service and the metrics for success/failures are the same.
In marketing, success/failures are measured in terms of CPA (cost per acquisition). This is the cost to acquire a new customer. In the case of NXT it is the cost to acquire a new user/adopter.
For example, I make this video with my buddy Leon,
http://www.youtube.com/watch?v=GG_E47oQpT0 and it generates 2,037 views. How many of those viewers went out and bought some NXT after watching the videos.
This is not accurate but for explanatory purposes only... Let's say we have a 10% conversion rate on the video which means 10% X 2,037 views = 204 new users/adopters of NXT but then we have Ricky James speak at the Texas Bitcoin Conference and after his talk.... we have 1,000 new users/adopters of NXT.
If the community donates 3,000 NXT for my video that will equate to a CPA of 15 NXT because 3,000 NXT divided by 204 = 15 NXT/new user.
On the other hand if the community donates 30,000 NXT to fund Ricky James trip/hotel for the conference then his CPA will be 30 NXT because it cost the community 30,000 NXT to acquire 1000 new users/adopters. 30,000 NXT divided by 1,000 new users = 30 NXT/new user
In this marketing example in which the numbers are randomly made up, then my video efforts were better then the talk at the conference.
CPA should be the key metric to measure mine or anyone's marketing efforts.
There are other metrics to use but CPA would be my primary gauge of progress.
6. What type of sales/marketing strategy will you use to acquire new NXT users?I will be using only direct response sales/marketing strategies. i will not be wasting my time using 5th Avenue marketing gimmicks to acquire new NXT users because 1) there is no way to measure progress or results and 2) the NXT community does not have an endless supply of marketing funds.
7. What would be your top 3 strategies/objectives to get mainstream adoption of NXT?The goal/objective of ALL my marketing efforts will be to ELIMINATE CONFUSION & make it USER FRIENDLY for the mainstream to learn, acquire and adopt NXT.
First, establish weekly/monthly? online meetings for all NXT marketers so we are all on the same page. NXT needs to be decentralized but marketing efforts needs to be more centralized. We have too many people digging their own wells. If we combine our efforts, we can dig one well that is bigger and deeper and be able to find water (new NXT users) much faster.
Second, establish marketing goals n targets. A ship without direction sails nowhere.
Third, create a centralized, neutral, source of info to educate the public and new users about NXT. Do market research on what is the easiest n most user friendly NXT client and establish a NXT default client for new users. In sales terms... there needs to be a clear and concise NXT sales funnel for new customers.
8. The NXT community understands that there will be marketing successes as well as failures, how can the NXT community trust you to do the right thing for NXT? Basically, how can we TRUST you?You can't. I'm a human not a computer algorithm. I'm a total stranger so you can only rely on my past actions....
This is me:
http://prisonorfreedom.com/about/tai-zen/You can find out what I have to say about NXT throughout my site:
http://prisonorfreedom.com/I'm open to the public and see no need to hide and be mysterious like BCNext. Being mysterious and anonymous does not create trust in sales/marketing.
Peace
Tai Zen