Bitcoin will never lose popularity. From time to time, many people are getting familiar with Bitcoin because they are attracted by the rapidly growing and increasing prices of Bitcoin. People are beginning to see it as an opportunity to invest and do good business. Therefore many people start to know Bitcoin and from time to time, will be more and more. The most prominent promotion I find is in social media. Especially the amount of discussion about the crypto that exist in various facebook groups. I really like to read it because it can increase knowledge and can give profit. There are a lot of people talking about new Altcoin and potential Altcoin going on in the market.

The idea of a decentralized online currency was to say "No" to banks (more or less). So, I don't think it's "another good news". And by the looks of that link, I don't think it's a bank, it's like an exchange. Although it makes some sense since, I think the exchanges are like a bank in crypto world.

Gold has long been there and before Bitcoin exist gold is a good place to invest money. Many people also use Gold as jewelry. But from both i just prefer to holding Bitcoin, Bitcoin now is not like before. We can easy make profit by trading Bitcoin because the price movement will likely continue to rise.