Even I've faced the same situation. Like, in India, there's a school which accepts Bitcoin as a payment method of Fees, there have 11 Bitcoin Exchanges in India. their daily trading volume is about 100BTC. Unocoin already working on "to accept bitcoin on local stores". Still no one knows about Bitcoin. And 95% of peoples (My friends & family circle) who knows about Bitcoin was not interested to use Bitcoin, I don't know why?