Stop!
I mean it…….stop!
I’m going to read your mind and save you money.
Interesting?
Okay, you’re a first time entrepreneur, you’re just getting started.
Congratulations;
You’ve taken the first and most difficult step, so getting started.
Amazing!
Now,i can almost read your mind, and i can anticipate the mistake you’re most likely going to make or already making.
But wait,don’t feel bad.It’s okay,we all make this mistake,but i want to stop you before you continue………..
I can tell you’re working on your better version of your products and services.
Your plan is that,you want it to work perfectly before you get it to your customers.
Right?
Most likely you’re investing long nights and hundred of hours of hard work to make this your perfect product.
Correct?
Most likely coding,buying inventory,making a hefty investment of time,money,effort and resources,
That’s your mistake!
What that means is that,this guy is crazy.
Yeah,i know you’re thinking about that.
It’s okay,you’ll love to know after i will save you tons of money,effort and resources as the case maybe.
You should not be buying inventory,coding or creating your products, and you shouldn’t be renting office space or buying furniture,No!
So what will i sell? I need something to sell.
Exactly!
That’s your mistake.
You’re gambling!
No,I’m not gambling.Everyone needs this product,if i could get just 1% of the market,we will be very successful.
Yes,you said it correctly.If you get a part of the market.
A very common mistake we all make is creating the product before we find the customer and that’s gambling.
Infact,it’s extremely expensive to find the ideal customer for your product.
Here’s the key difference
You create your version,then go out to the world and say,I’m trying to sell this.
And i need to find the perfect customer for my product.
The correct way to do this is by creating a “DEMO PRODUCT” and then going out to the world saying, I’m trying to learn what you need and I’ll make it for you.
See the difference,
One is GAMBLING, that’s you invest everything into your business and then you go out to sell.
The other one is INVESTING, you invest very little,find the customer and then create the product for one or more clients you know that will buy your products.
Example;
1. This is a Demo Donut.

2. This is the Donut customers want.

In a summary,it is hightime, you stop working on your product and get out there and validate your idea before you invest more.