Sooner or later it will go up. All the price movements now are unpredictable and you shouldn't worry too much about day trading. Sit back,relax, and hold your coins if you truly believe in the project (as you should) and everything will come back to normal sooner or later. With the high level of competition between NEO,ETH,EOS etc no one will risk falling behind and at least those 3 project should survive and thrive in the following years.