I like to see unique projects. For example, tokens that are becoming backed by commodities is my go to at the moment. For a token to survive, in my opinion it needs to be backed by a stable asset. Even if it's backed by 25% gold or diamonds or something that is going to either be steady or slowly increase in value will help. Take Darico.io- 50% of the ICO will be divided into gold, btc and eth. The rest is for liquidity in other assets. The coin also wants to be the bloomberg of crypto. So this coin has stability. In saying this- coins that are not backed by anything needs to have use value. Whether its privacy, or reward for content. It needs to do something- than say, Verge, which is purely p&d garbage.