I got involved with NAUT as my first alternative currency after hearing about BTC but figuring that, as a little fish money-wise, I was too late to the party on that one, but heard about NAUT because of their sponsorship of Jon Fitch. Knowing Jon Fitch's fighting style (Trip a dude over then lay on top of him for as long as possible) I figured he was good advertising space, so invested in NAUT. Maybe pick another athlete/team with a specific style of play that makes them good advertising, and sponsor them? May get more new people investing in NAUT, like I did.