I think this sounds dumb lol.
I'm not trying to be cruel, and I'm actually all for charity...
It's just that they're targeting such a niche demographic that's like made up of such a small percentage of gamers. In high school you're looking at less than 20 people per 2 years who have high level graphic cards for gaming. After having, there's probably more, but still not a lot.
A lot of people are gamers. But not all gamers have gaming rigs....
Plus the fact that hard core gamers are usually selfish people who honestly probably don't want to join extracurricular activities, like donatiNg to unicef.
They'd have better results asking the crypto community or eth pools to do this challenge