So to answer your questions, i was very sleepy on my last reply. Sorry!
I have not limit myself to Swedish speaking area. I just started that way, and i have build up the reputation and marketing the current websites, last month they running quite good by them self so I am ready to take a new challenge. Right now I building a online casino that will be have Bitcoin and more Crypto as Currency. I know we have bitztars and stakes as the "biggest" right now. But they can improve alot, thats why i focus that area right now.
And yes. I agree, if i have English I can get more customers, but two websites is offering loans to pepole living in Sweden. So English would not help there anyway. Loan affiliate is very very good income. So no, you need to be Swedish citizen to take a loan in Sweden.
The casino site is for Swedish people to. BUT its possible to make a casino site for thw whole world. But as i said, I aint there yet.
But now I am ready to start a new project, you need to look what is profitable in your country.

Yes, I checked your website and use Google translate to understand more from there. I was surprised at how much online loan services you have in Sweden.
But maybe you are right, now your websites are strictly dedicated to targeting specific people in a specific area which significantly affects the usefulness and relevance for your visitors.
I suggest you (if you don't until now) to check BestChange service
I wear his signature 
. they have very detailed monitoring of exchangers services, maybe you can find some new ideas on how to improve your service.
I will look it up, every information is Good for me.
But i dont lend money, i compare compamys so customer easier take the right loan, and get a % from the Company.
And this business can i only do in Sweden. But if i team up with a person from Another country , then i can do that to.
Example: If you borrow 5000€ from my webbsite i get 500€ - taxes and salary.
But casino is Better. If you sign up true my site. I get 40% of all your losses all life.
Its all about to be honest and clear on the site. Dont be greedy.
Money will come, if ppl know you exist.
Its a passive income. That's demanding hard work first 2 week's. Halt work 2 month's. Then its up to you.
You can allways improve and get bigger, and i will.
Just look bitcoin casinos. I willbe the first one with +++++ support and bonuses. That nobody have today
And that attract normall customers
I am far away from the best. But i learn everyday.
My + is that i know marketing and seo very good. And that take you far.
Add me in telegram and call me and we can talk more.
Easier for me to speak English then type it.