It's a group of us (we are all friends who have met through work). Have not filed incorporation yet but will if the venture takes off. More information about specifics will obviously be forthcoming once the taking of preorders ramps up into action. We did a limited run of the chips but development is the hard part once that's done they're relatively cheap to produce. A limited run came after development cycle was finished but even though production cost are a lot lower than development the initial pass is still going to be limited to see how the market responds. Development was primarily for our own use to mine with but upon seeing these USB ones selling figured we'd give a small retail offering a shot to recover some development cost.