does not this work in the normal www? what do you need a Blockchain for? just to get eth with an ico. ? everyone wants to make quick money with a cheap idea. no wonder the crypto is over soon
Hi! Thanks for your insightful questions about EpigenCare's model. We are one of the few companies that are implementing an actual, practical use case of blockchain's primary feature -- tamperproof, anonymous transparency.
We are offering a direct-to-consumer test that requires the consumer's DNA, similar to 23andMe. The blockchain is needed to address the perceived intrusiveness issue often associated with these kinds of tests. Companies will often resell the DNA information to others for profit, without the customer knowing where it goes and how it will be used (an unstructured ecosystem). In contrast, we are building a structured ecosystem such that when a test is completed, we then allow companies to bid for targeted personalized products as recommendations through our scientific matching algorithm on the platform. This would be considered a customer's data being sold to a company, but since it is a structured ecosystem process we are able to seamlessly control the flow of the data for a specific use-case for the direct and exclusive benefit of the customer (which is the user getting a personalized product recommendation) -- this is much different than a personal genomics company selling customer data just to pad its own pockets.
Tokenization of data allows for an incentivization model such that skincare companies will be subsidizing the skincare tests since consumers can re-spend tokens on recurring tests. Therefore this allows us to associate a transaction hash ID (tokenization) with the purchased skincare test and the resulting test profile, and whenever the targeting occurs, a transaction is created on the blockchain.
The consumer can choose to view on a public ledger to see where their data flowed to, as transparent proof of how we are utilizing their data, all without revealing any personally identifiable information. This cannot be achieved with a centralized server, which is not trustless. Hope this helps!