It's very difficult to prevent cheats and scams on a free market.
Thanks for your feedback. Your point is one of the main focuses of the team.
We are putting several measures in place to protect both Merchants and Buyers. We are using a combination of Full ID validation (Government ID validation, KYC, AML, Bank Account linking), Peer review, Escrow of funds, bricks and mortar verification and buyer/seller protection to provide a safe environment.