The big problem is everyone knows this is a shit pump and dump coin and there won't be enough retards buying. Plus the site will probably have a cease and desist, considering their logo is stolen and they're attempting to profit off of someone's likeness.
It's also very obvious the coin creators are just a media publicity group who have no idea what they are doing and won't possibly be prepared for all the hate and attacking their giant turd will get from the community.
This won't do anything but lose idiots money. "Mainstream" people are too stupid for cryptocurrency anyway.