I think it is misleading how they make the Hashlet look like and market it to look like a piece of hardware when it's really a combined virtual commodity of scrypt and sha (similar to cex.io). They haven't released any details yet as of this morning, but last night the customers we not happy on hashtalk after the announcement. The responses from the gaw staff were surprised that the customers weren't responding well. One of the threads on hashtalk got closed last night on the "prime" announcement was closed when the customers started to get critical on the announcement. The owner was thinking he just invented sliced bread, but customers were not as impressed. My opinion on hashtalk.org is that it's a shill for Gaw, I don't really recommend going there for real advice or questions (it's like going to the car dealership lobby and having coffee with the salespeople asking for car advice), you'll get better advice on bitcointalk.org.
The "always make money" statement is tied to lots of details that were peppered in some of the comments and tied to "zenpoints" in which they want customers to leave mined btc (or make deposits there) to pay for maintenance fees. It has not been clear what they intend to do with customer deposits, I've been asking the questions on hashtalk and the threads either get closed by the CEO or ignored. Some other community members have been asking the same questions (wallet security, offline/cold wallets, open audits, and what they are doing with stored coins).
To be honest, I don't think they are trying to scam anyone, but I do think the owner is trying to be the PT barnum of mining with a lot of marketing while current customers needs are not being dealt with (shipping delays, support questions taking days, etc).
I just want to thank the poster above. You post brings up actual concerns without slander and accusations. You are an ACTUAL representative for the consumer.
Now on to suchmoon

It is absolutely obvious that you do not speak from a customer's perspective but a competitor

haha I encourage you to work on your business model before shooting down others in hopes that the consumer will choose your pool over someones else's.
I leave you with a quote from one of my life's mentors: "With major success comes major hate. It's when the haters stop hating that one needs to worry."
So please suchmoon please go on hating

You will be for a while.
Now where do I buy a Hashlet!?!?!?!