I personally disagree with the dissatisfied people here, because the chosen approach is exactly the right one.
Focus in step 1 should be on the performance of the site, therefore powtoken can handle many thousands new claimings and transactions a day. That this will be more complex than ordering only a more powerful server should be clear for every experienced programmer. It would be extremely stupid, if the bridge was established or some marketing activities being successful and the site is down for days.
Furthermore we should have with approximately 3.000 to 4.000 daily claimers a more than 100.000 broader community base end of February, what will stabilize the price building process.
In best case we will have a massive run following the establishment of the ERC20-bridge, if the it becomes more clear, if all claimed POW tokens will become a one, two, three or (dream mode on) four digit million evaluation. Comparing to the USPs and characteristics of other Ethereum-based currencies the potential of POW is enormously.