VIA is up now even without news, so I would not worry too much. Just bring Awareness of VIA to all new traders. There is lots and lots of new fiat entering crypto. The more Via is in the news (Twitter, Facebook etc), the better. Amount of users on Poloniex and Bittrex is more then ever before. Binance is an even bigger exchange, with a relatively small collection of well selected coins, like Poloniex.