According to Tokyo-based Zilla, creating a community token and faucet works as a marketing tool. By creating the Reiwa token and announcing the faucet on its Japanese Twitter account, Zilla was able to gain hundreds of new followers. It send tokens to over 700 Ethereum addressses and gained over 300 new email subscribers.
Yesterday it also created a Game of Thrones (GoT) token to further demonstrate the concept, putting a time limit on the giveaway.
The principle is that its a fun and easy way to introduce people to cryptocurrency and using crypto wallets, without making an investment. Plus, everyone loves getting something for free, whether its valuable or not.
Tokens for Any Purpose
Projects may also have bigger and more lucrative plans for their tokens, and Zilla is also working on a feature to create tokens intended as actual trade-able assets (for whatever purpose you choose thats legal in your jurisdiction).
Zilla suggests combining a new token faucet with an online ad. Of course, giving away an actual exchange-listed asset such as its own Zilla (ZLA) helps though that requires a greater financial outlay.
The Zilla site and mobile wallet app is aimed at token collectors and traders. Both have the token-generation feature and can hold any number of Ethereum-based assets. it also has in-depth information about token projects and ICOs, as well as listings for upcoming conference events.
Win some Game of Thrones tokens
https://www.vy.tc/hRjCj90What are these tokens for? What opportunities do they give their owners compared to other altcoins?