The "FaceCoin " will someday be a reality. According to many repoprts Mark Zuckerberg's social network would consider creating his own virtual tokens to facilitate paid transactions on his platform that now has some 2 billion user . For this matter Facebook has assembled a team dedicated to the technology of the blockchain. It is directed by David Marcus, former Messenger boss and former president of Paypal.

https://cheddar.com/videos/facebook-plans-to-create-its-own-cryptocurrency

There are a set of guidelines I follow to spot a potentially good ICO to invest in. Hope you would find it useful,

1. The one and only place I refer for reliable ICO's are a website called www.icodrops.com. Its a comprehensive site with very much reliable ICO's.

2. When you recognize a project you think its fit, you could go to the website, check their whitepaper, join their  telegram group and other social media channels etc, this gives you a personal look and feel of a particular project. However since I am not a computer or block chain expert of any sort I most often than not rely for additional information by some of the most popular industry experts.

3. There is a Telegram group called top 7 ICO's, this group sends out a message weekly summarizing the top 7 ICO's listed by different popular ICO reviewers such as crush crypto, Ian Balina, OH hey matty etc. (https://t.me/top7ico)

4. Last but not least watch personal reviews by popular you-tubers mentioned above. These you-tubers break down a project into segments and discusses each in detail. These include analyzing the business concept, token metrics, capital raised, the team behind the project and competing projects etc. Every dollar is hard earned and nothing is for wasting so it does take a lot of work, time and practice to get into the business of ICO investing as trust me on this there is more scam projects than the good ones!

Hope this helps.
Good luck and happy investing