1. It was created by Binance
Binance is the largest crypto exchange by trading volume in the world. This makes it the most popular exchange out there, and it serves quite a large part of the world. The exchange developed BNB to be its main token, a base for its platform, its blockchain, as well as its other projects, such as Binance Launchpad.
Lately, it appears that Binance is making all the right moves, which allowed it to reach even further and gain millions of customers. As its native coin, BNB has been extremely successful up to this point, and there is no reason to assume that this will change anytime soon.
The coin is already highly beneficial to the exchanges customers, as it provides a massive 50% trading fee discount for those who use it. It has numerous trading pairs, and as long as Binance continues doing right by its users, it is likely that BNB will remain a star within the crypto space.
2. Binance brought fiat-crypto transactions
Converting cryptos to fiat currencies is still not an easy task to do. Its not that it is particularly hard, but most exchanges do not allow a lot of coins to be exchanged for fiat currencies and even those that do typically go only for Bitcoin. Binance aimed to change that with its CEO, Changpeng Zhao, stating that the exchange did not offer fiat gateways, and instead, it relied on others to do that.
However, Binance wanted to change this and make it easier for fiat currencies to enter the crypto space as long as they have regulatory approval. Back in January of this year, Binance finally did so by launching Binance Jersey a secure, reliable exchange for exchanging GBP and EUR for Bitcoin and Ethereum in Europe and the UK.
The exchange also hopes to have at least two crypto-fiat gateways on every continent in the following years. BNB token managed to benefit from this decision as well, as the launch of an exchange that targeted specifically European markets brought even more customers to the exchanges ecosystem, expanding its reach that much further.
3. Binance DEX
Finally, there is Binance DEX, which will run on Binances own blockchain. The exchange is currently developing both, with hopes of having them go live soon, potentially in 2019. Announcing a DEX has shown how advanced Binance is when it comes to planning for the future, and how confident it is in the crypto space.
As the world shifts away from centralization, Binance is leading the charge, when most other exchanges would attempt to halt this progression. This is why Binance is still the largest exchange out there, and a favorite of millions around the world.
It goes without saying that BNB will be the DEXs native coin, and a base cryptocurrency for all transactions, likely with the same benefits as it brings on the exchanges centralized version. As soon as the DEX goes live, people around the world will rush to it. Their first step will be the purchase of BNB, and the coin is bound to skyrocket when this happens. This is more than a good reason to buy the coin now and HODL for as long as it takes, as it is unlikely that it will stay low-valued for much longer.