Forgive me if I am misunderstanding the project, but from what I read on the website, you need to have either ETH or DAI to invest into this escrow type facility. Don't you think that this is a huge barrier to entry for 99% of renters and landlords who have no idea about crypto?
What should be happening is that people can fund the escrow with their local currency and then you work out the escrow from there. I'm talking about usability and if you think people are genuinely going to go to Coinbase/equivalent, buy $£1000 worth of eth and stick it in this, then you are crazy. It's not going to happen. People need to feel like they're not using crypto at all.
From their point of view, it needs to be that they send money from their bank account or paypal or venmo or whatever to your contract, you work out how to place that into escrow and then use your token to work out the arbitration/payment etc.
Am I misunderstanding how your business model works? I welcome a rebuttal.