BITEXBOOK exchange was launched in January 2018. Initially, the marketing strategy was based on the ability to provide customers with access to direct fiat gateways (deposits and withdrawals using Visa/MasterCard, electronic payment systems QIWI, Yandex.Money, Webmoney, etc.). Due to this advantage, we were ready to build up our client base.
However, 2018 forced many people to come back to reality, and the fall in the Bitcoin price by 80% made it clear that this business requires other solutions. Now the client does not want to wait and create liquidity on exchange on his own. He needs to buy/sell cryptocurrency "here and now".
We began to look for ways to deal with the lack of liquidity on the exchange by creating a "bridge" for connecting liquidity from third-party providers. But this path is very expensive, because it requires the freezing of collateral on the liquidity provider's side. We are unable to provide sufficient liquidity from our own resources, so that we can make large transactions for tens of thousands of dollars.
Understanding of the problem forced us to change the approach and find other solutions to increase our own liquidity. Starting to cooperate with experienced financiers, the best developers and high-quality customer support service in 2018, we decided to increase our customer base by developing additional services and solutions in the area of blockchain technology.