Because this criptomoeda, although considered an altcoin, was often named as Bitcoin's successor but became one of the most sought after assets due to its ability to convert into many other crypto-coins,
I have listed here some reasons why having it in your portfolio, Technology more advanced than Bitcoin, is supported by financial institutions, uses the decentralized network to securely store any type of data.
Security, it is almost impossible to commit fraud with the Ethereum network, it is being the basis of many ICOs.