Even those good lpoking projects are turning into scam,most of these ICO scams looks very legit sometimes they are using other's identity for their project to look impressive and you wont find out which one is are scams unless these people are going to show themselves into some event, that time you will be sure that these people are using their own identity.ICO review websites are getting paid and you shouldnt be getting shit reviews from these websites,know it yourself google everyone in the team if you cant find anything that surely a scam.
Reverse search using the google image search together with their names,if you theres something wrong with their identity stay away.
If they are claiming that they are someone from big companies,try to contact the company so that you will be sure that these people are using their real identities.If doubt that they are real people,do not try to invest or else you will lose your money for sure.