We consider UI/Frontend to be just as important (if not more) as the technology behind it and plan on hiring personnel and developing a UX on par with modern apps before we introduce the product to the mainstream.
You are correct - the underlying P2P stack has been in development for more  than 4 years and received 3.2M USD in funding.

Andy

It has been an amazing ride and we are grateful for the support we received from the community and our partners.
We are proud to announce that with this partnership, Synereo's technology has finally found its way into the hands of billions of users and is now powering the biggest communication and content distribution platform in the world.

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Facebook to Acquire Synereo
Acquisition positions both companies on a track to completely revolutionize global communications and content distribution.

MENLO PARK, Calif., March 31, 2015: Synereo Ltd., the decentralized and distributed social network, is ecstatic to announce that it has reached an agreement for the acquisition of its technology and assets by Facebook Inc., world’s leading provider of social networking services, for a total of approximately $26.7 billion. This includes $6.8 billion in cash and the rest in shares of Facebook common stock (valued at $19.9 billion based on the average closing price of the 20 trading days preceding March 31). The agreement also provides for an additional $13.3 billion earn-out in cash and stock based on the achievement of certain milestones, making it Facebook’s largest acquisition to date.

Synereo is a global leader in decentralization technology, having spent the last 4 years developing and implementing a unique fully decentralized P2P communication and content delivery stack that powers the attention-economy enabled social network. Synereo has conditioned the deal on the immediate implementation of its decentralized technology – “just shmecking the Facebook UI on top of Synereo’s backend” as Synereo Co-Founder and President, Anderson Mccutcheon, put it.

“We just put a decentralized bullet through Facebook’s head” said Synereo co-founder and CEO, Dor Konforty. “By the time Facebook realize that a decentralized social network can’t actually be acquired or controlled, we’ll be long gone with the money, and Synereo will have over a billion active users”.

“I have no fucking idea what happened. Nobody talked to me, I feel like this was all done behind my back” said Facebook founder and CEO Mark Zuckerberg as he was bitchslapping David Wehner all the way to the coffee machine. “At least I have chicken” he concluded.

The transaction has taken place on March 22nd and will be fully represented in Facebook’s financial reports for the second quarter of 2015.

About Synereo

Synereo’s mission is to give people the power to share and make the world more open and connected. People use Synereo to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

About Facebook

Facebook’s so called mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them, as long as it generates enough revenue to justify its development.

Synereo Contacts:

hello@synereo.com

https://twitter.com/synereo

Learn more about Synereo by visiting http://www.synereo.com.


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They can release content just like any other content creator, and AMPlify it.
However if a content creator chooses to run fugly, irrelevant banners, the compensation offered to users that got exposed to this sort of low quality content becomes significantly higher than the compensation received by an audience of artist X fans that that are being offered concert tickets.

Nd

First of all, AMP, if we ignore the advertising aspect for a sec, allows you to amplify any type of content over the network. There is certain current strength, based on your Reo (think of it as influence , relevance, reputation) that delivers content. AMPs is what can push it beyond that "natural" force of delivery. But what it means for content creators and advertisers, is that they can apply it to distributing songs, books, videos streams, pictures, reaching a wider audience. But the AMPs don't go to some higher entity (like what happens when you pay Facebook for advertising) the AMPs are injected into Synereo and end up compensating the audience for the attention they allocated to your content.

So if Tesla wants to add Synereo into the marketing mix and allocated Budget X to promoting the new offering to car enthusiasts, they put AMPs behind their content to amplify their reach. The more relevant and higher quality the message, the less AMPs will be wasted since the attention allocated by the audience is more "natural" in the first place. But since you are grabbing that attention for your own needs, you still have to compensate the person. So this audience ends up with AMPs of their own as as natural result of this process.


Nd