The price of the project is too high, it is too greedy.Why do you need billions of dollars in money?
I don't work for Ambrosus (but I chose to invest in them - just for full transparency) but at first glance I thought 100M seemed somewhat high too. After spending more than a few hours on due diligence it becomes clear that between their ambitious roadmap if anything it's actually a bit on the light side. Here's why:
A normal ICO:
-Write a bunch of code. Software is scalable. You need some blockchain developers & perhaps some marketing
Ambrosus ICO:
-A hardware company that is doing R&D to overhaul current supply chain solutions and using the blockchain as an innovative way to do just that
-Write a bunch of code (software once again is scalable) They'll need blockchain developers to do this too
-Research & develop new technology around hardware sensors. For those who don't understand the difference between hardware/software, this is not cheap at all..
-Form, develop & run test pilots to help with integration of said new hardware sensor technology and create an ecosystem of B2B customers
-Create food research lab in Switzerland and ensure testing etc..
That is just scratching the surface.
The problems I see:
Ambrosus has taken the high road when many ICO's have gone the low road. By that I mean I had to dig deep to truly uncover what I feel is a tier 1/very high potential project. Unfortunately they don't toot their own horn or self-promote like many others and try to let the project speak for itself. Because of this their social media needs improvement (they're working on it) as they understand that even if a project is amazing in quality, it stills needs to be marketed. I made my investment based on tens of hours of research, not a shallow YouTube video, anyhow I disgress. Hope this answers your question (By the way, it's a good one, I asked it myself when I started looking at the project!)