Hi, the question is simple:
Let's say you created your own token that allows users to do smth(doesn't matter exactly what).
For simplicity, we can say that it acts as a currency inside your project. You had an ICO, got your token added to different exchanges.
But your new users have to got through trouble of buying eth/btc (pretty much only coins you can buy easily using fiat currencies) which they have then to deposit to an exchange where they can buy your token and after that they can send it to their account on your service.
Is it possible, for instance, to sell your token directly to users? Price can be a weighted average from all exchanges token is listed on.