I think the majority of people cannot afford $780,000+ for chips. The way Avalon is selling these chips is brilliant, in my opinion. If they sold chips individually, how many people would even know what to do with them? Buy selling them in batches of 10,000, they are indirectly creating alliances among bitcoin miners, who will in turn, create new ASIC products. This goes in line with their philosophy of decentralization.
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Agreed, it is genius and will do wonders in leveling the playing field and fostering innovation. Although this will still make it cost prohibitive for some, and will definitely detract the risk averse, the few that get in at the ground floor will do well.
I have to admit that I find it very interesting and somewhat sinister tbh, that BFL is just now shipping their products on the heels of these DIY'ers creating their own asic hardware. (not cool BFL

)
I would much rather support the DIY community personally. And hey, if that means that I have to step out of my comfort zone and participate in a group buy then so be it. Anytime you invest their will always be some level of risk involved. Never spend what you can't afford to lose . . .