Hosting contract equipment comes from our bulk production of Monarch cards so contracts will begin to be served in the January / February 2014 time frame.
$10.83/GH for something starting in either January or February? LOL!
I ran the numbers and these look as good as a dead donkey.
Actually this is lowest $/GH ratio available on ASIC market (excluding other BFL cards). Next one is KNCminer Jupeter with 12,48 $/GH (with preorder for November delivery). If BFL will activate this service even on February - these options are sort of the same by profitability.
BFL is very good at marketing and have great vision of future. Their delivery totally sucks, though. But everything is already foreseen by them.
Soon difficulty will skyrocket with cosmic rates. To keep stable income from BTC mining - one should buy new devices every month (and $/GH ratio will drop a lot in future to keep buyers, so amount of bought devices per month will grow). Does anybody want to have hundreds of devices in his room, and maintain all this stuff? Nope. Its much easier to buy mining contact - pay money and receive mining power instantly, without shipping and device setup and etc.. Plus, this is better for ASIC producer too - they do not need to process all these orders with shipping and packing. Just receive chips from manufacture, assemble on board, plug board into server rack.
Soon ASIC producing companies will start to switch to this contract delivery model. They must be stupid to leave this opportunity. And BFL does this now not because they have technology, but just to establish themselves as general provider of such service. Real result will be provided by them in two weeks after publicly announced date

.
Its just their work model - promise thing that will be demanded in future, collect invests, promise, deliver when its not relevant anymore.
It looks totally promising, just don't invest anything until you will see that this service is online.