There is a mistake in your article, monaco has changed cashback to 1.0% for Ruby  Steel, 1.5% Space Gray and 2.0% Obsidian card

So, what's the purpose of having your token?

Go forward. Be confident. Truth and perseverance will prevail.

You actually started first but someone else does it first. do you still launch as competition or quit give up and go back in the closet ?

The point of an ICO is usually to raise funds to held with development and to keep progress on track. If the cost of development is fixed at price X, then surely the ICO would want to raise price X and not something else. As much as I dislike capped ICOs, I can understand why some exist. Where would the debs get the rest of the funds if their goal isn't reached?

Secondly, you mention that everyone would be able to participate by removing the whitelisted spots. I assume there would still be no way for US residents to participate despite this due to regulation?

Makes so much sense! Some ICOs are greedy unfortunately. Some simply just want to "play safe". Your suggestion definitely makes sense and should work much better!

I came across one ICO that assigned 50% on marketing, it's a NO for me to invest. When asked, they told me they heavily rely on advertising/promotion to gain investors. I really don't want to dump my money into paid advertising if you know what I mean.

An ICO will only be as good as the people running the project. No matter how unfair the distribution is but as long as the team is capable, competent and honest, then the project will have more chances for success.

Think of an ICO that has a fair token distribution but has a team of scammers behind it, like in most cases. Its just a more efficient way of stealing BTC from the community.

The market is saturated of airdrops, and some fair ico's are being skiped from all the community, and it is so sad to notice about this, because it looks like a fair project. Just take a look at the announcement's board, it is full of airdrops and all of them have more than 10 pages of replies, and legit projects does not even have more than 4 pages.
By the way, it is a nice project, it needs more attention, i will read the whitepaper when i have some time.

Example One: Simple and Pure

Token Sale: We will be offering half of our total one million tokens up for public auction over ten days. We will never issue more tokens. All tokens are fully exchangeable one-for-one if we decide to switch blockchain technologies. One quarter of tokens will be distributed to the founders. One quarter will be kept by the company as assets. If we have to sell any, it will be publicly declared at least five days before hand.

Bid Instructions: We have outlined a range of possible market caps earlier in this whitepaper. We will let the bidders decide the ultimate market cap. There is no price floor or price cap. Bidders will use the bidding wallet to transfer how much they want to invest and indicate the maximum market cap of of the public sale they are willing to tolerate.

Auction Overview: The auction will last from 12:30 GMT Monday, October 9th, 2017 until 12:30 GMT Wednesday, October 18th, 2017. All bids will be treated equally. The bids will be ranked by market cap in descending order. Bids of the same market cap value will be ranked randomly. The Smart Contract will calculate the maximum market cap that can be funded. Bidders whose market cap bid is under this funded market cap will be automatically refunded when the auction is over. Some bidders at the market cap may be refunded too, which will be determined by the random ordering. We will cover all transaction costs.

Commentary: This is a pure Uncapped Blind ICO Auction.