People often talk about authenticity in a brand. It has become more and more important for shoppers to see that their favorite brands live out the same values that they do.

And blockchain provides something that’s sorely lacking among brands at the moment—actual proof that sustainable, ethical, and responsible practices are being used in the production of goods.

Yes, of course. The major advantage of blockchain solutions is that it will easily help in streamlining the business procedures and reducing the friction among parties available for information exchange.
 
Various blockchain service providers like https://authlink.com/ can assist enterprises in using private, validated and shared ledger for displaying the quality and origin of information, goods, and services.

Most people feel that blockchain technology is  decentralized technology.  Since it is considered as a distributed, and even public or digital ledger, that is commonly used for recording transactions through many systems, there is a doubt that it can be considered as a decentralized technology. Also, the records the presents in blockchain technology can't be altered retroactively without doing alterations to any of the subsequent blocks.