Mainly what was stated here is true. The bigger issue is IEOs taking over most generic forms of marketing, exchanges are pumping out massive campaigns that no ICO can compete with, unless you're pretty well funded initially (which is a rarity in itself).

I would typically say good projects get noticed, because they are usually backed by legit people. There's of course many exceptions, but those exceptions are made of people who know what they are doing for the most part.

There's a lot of projects that never make it though, or die during various of phases. The first major phase is after the initial framework is completed and you enter the wheel of the great shitcoin flood, getting noticed above the relentless and daily spam is very tricky, especially on limited budgets.

Old ICO marketing tactics work to an extent, but if you're referring to influencers, YouTube videos and all that bullshit resolving around notable people hyping projects (aside from specific key crypto figures), those tactics mostly have died out.

There is a lot you can do to maneuver and capture audiences through various of means, but marketing takes on a conventional and non-conventional role in crypto, it really goes much deeper than what's explained here, there's a lot of little niche tactics that work still.

Just remember, wherever your project is displayed, that's a source of traffic. Be sure to be ready to have the best presentation possible, with the greatest transparency from team members. If you're launching a project that's incomplete or missing various of things, then your project is pretty much dead on arrival, you will be heavily scrutinized or not knowingly kill your own project. You never know how many people view something and walk away because of X factor (which can be virtually anything), it's best to have everything pre-planned, and all variables known. It's quite difficult on limited budgets, but 80% of crypto-based marketing comes at little cost up-front, the remaining 20% that costs something is where good ICOs and great ICOs diverge.  

Also keep note, the majority of crypto projects are highly fakes. Botted threads, botted telegram chats, fake users on SM, fake messages and etc. Very popular in crypto, finding genuine projects is difficult, but not impossible. Out of like 50 ICOs i view here on BTT and elsewhere, i might find like 1-2 I could get behind.

Preparation and finding the proper individuals is key when marketing or trying to grow your crypto. That's just a basic summary of it all, this goes much much further and indepth ofc. Goodluck!