I see this as a free market where people decide what they want to support. I've seen many people who likes BCH and think it will ge great one day... I prefer BTC... I dont see it as a war, but like a ''democracy'' where people buy and your money is like a vote that says ''please, keep going with your job.''
Let people fork btc as much they want. Everyone should be free to do whatelse they want. These scam coins will not go anywhere, unless they really develop something userfull.