I am from EU also, more precisly from Romania and here, even did little advertise in media about virtual currencies, percentage of using it is as 1% . I know many peoples by my profession, from different environments, cultures, religions and with different levels of educations. Only few heard about this system, from this few maybe 5% know indeed how it's really works. No shop or company not accept payment by BTC and only big exchanges accept it. So is indeed a long road to cross...But, one good thing, in news was show one guy who brought apartment by BTC, so have peoples, in IT area especially, who trust and know to manage it!