I think bitcoin is at the stage right now where business need to accept it, rather than trying to get individuals to use it. If people keep seeing companies accepting bitcoin, they will take interest in this and do some research. I think it would take far more time and effort to get individuals to use bitcoin right now. I think what I'm getting at is that it needs visibility. You have to make people aware and curious about something before they will want to learn about it. Using platforms that already exist is much easier than trying to build your own, and the benefits can be much greater.