The positive news certainly will increase the investors to put more money in  crypto, but the news must be legit and can be reliable, if we create our own news people wont be that easy to believe and consider it a hoax or attempt to manipulate the price, and this community is not too big, not all people will support your idea and not people is going to pay attention and believe your news

It used to be illegal to own gold for a few decades (started in the 1930s during the great depression). Therefore, for a lot of old people owning gold has a kind of psychological effect in that it was something forbidden for a large portion of their lives. Also, a large part of it is likely the enormous amount of commercials for people to buy silver and gold on TV channels that old people like to watch.

This is also a generation that has seen the value of the dollar plummet. One of the best marketing stories for precious metals I've heard is: "A quarter in 1960 could buy one gallon of gas, whereas a quarter today wont buy much. However, the silver in a quarter from 1960 would be worth about $3.50, or the price of a gallon of gas." It also comes down to volatility, old people are looking for a way to preserve wealth, not a way to get huge multiples and ROIs on their money.

If I'm an intermediate and all values of the apple are static, then of course I get part of the value creation.

But you can also see this differently.

Suppose that yesterday, I really wanted to possess an apple.  I bought an apple for 6 eggs, and I valued it 10 eggs.  So I had a value creation of 4 eggs for that.

However, today I realize that I don't like having an apple any more.  I value the apple today only 2 eggs.   I now sell that apple to you for 6 eggs.  I have AGAIN a value creation today of 4 eggs by this act.

If you have valued an apple all the time 8 eggs, then you could have bought it directly yesterday for 6 eggs (market price) and gained 2 eggs of value.  When you buy the apple from me you also pay 6 eggs, and you gain 2 eggs of value.

So if you directly buy the apple, you win 2 eggs and I, nothing.  "total gain 2 eggs"

If I buy the apple, and then sell it to you, I win 4 eggs yesterday, 4 eggs today, and you win 2 eggs in value.  "total gain 10 eggs".

You can say: yes, but your change in mood made you LOOSE 8 eggs.  No.  Value is only instantaneously and subjective.  I cannot compare value to me yesterday, with value to me today.  I can only say, at each instant, what I value and what I don't value.

Appreciation changes.  Subjective value changes.