Reversing the Advertising ProcessAdvertising usually involves a process where sellers hope to find buyers by paying money to have their ads displayed. It is most of the time ineffective and expensive, leaving buyers and sellers frustrated and alienated in the process. Even when ads are targeted, just because someone was interested to buy a product a week, a month, or a year ago, doesnt mean that he/she is still interested today.
These challenges and the fact that monopolies (Google, Facebook, Microsoft, etc.) pretty much control the digital advertising industry, contribute to a situation where a great number of small and medium enterprises (SMEs) choose not to advertise online. This, while there is in excess of 500 million SMEs globally that could greatly benefit from the marketing of their products and services online. We live in a digital age, but shockingly, as a result of the challenges faced due to monopolistic behavior, it is said that about 90% of all retail purchases are still made offline.
Why not reverse the advertising process?
Enable a buyer to describe the product/service he/she wishes to buy in real-time via a global, blockchain-based, on-demand advertising platform.
Make it possible for relevant sellers within a buyers geographical area to see the description.
Make it possible for sellers to communicate and promote their products or services to the buyer in real-time by paying a small advertising fee.
Pay the buyer a portion of the advertising fee to encourage ad views and spending.
Make sure that the on-demand advertising platform used is owned and controlled by buyers.
Allow for a native token that makes cheap, fast transactions possible on a global scale in support of both online-to-offline commerce and online advertising.
Will this not be a way better alternative to the status quo?
