I didn't invest in this coin, but I wish I did. People all the time invest in coins that has absolutely not value. This coin actually has a purpose and a clear and defined objective. It shows the true potential of the Blockchain technology. But apart from that, if what you care about is just money, it's obvious that this coin will go over $1 in no time. I mean, they are going after a huge market, which is web advertising. Even if they just get a small percentage of it, because big G and giant F already dominate it, they will still make a chunk of money.
Most coins raise in value based on expeculation, here is a coin with actual value. I see it as a great long term investment.
I know people are worried about the whole 30 seconds 31M deal. What I think is that a few people saw the true potential of this coin and an opportunity to make lots of money, so they bought it.
It's still not too late though, if I was you, I would get this coin now that it's under a dollar, once it hit $1, it won't come down. By the time this whole project is finished, 1 BAT will be equal at least $3-$5