I keep a very close eye on Snips. Not a lot of people know about them now, but they could truly be a very serious competitor to Amazon and Google, especially in the light of all that data breach stuff that we constantly see in the news. Also I totally dig the customisation aspect, but I can understand why someone could use, say, Alexa instead of Snips. It's like Windows vs. Mac where some people prefer simplicity and slick design of MacOS and some people prefer customisation and interoperability of WIndows.