Civic has huge potential backed by an enthusiastic them. iv already seen a few crypto sites using civics qr log in and saves all the hassle of re-entering your email, then password twice, then logging into your email to confirm it is indeed you....and that's the most basic application for this project. Getting people to download the app to participate in the ico is also a clever move because it is already in the hands of over 50,000 people just from the ico. Civic will be huge and even if it hits the exchange at $1 that is still a bargain all day long!