Historically speaking they are a team of inconsistent achievements. I mean for the past 30 years, they always show up, do something big, then go away for a few years, and then come back, do something, and then go away for a few more years. I am guessing it's about the money, because they are not making money like some Real Madrid level, or any other big club like that, but they are not fine with just being consistently bad there.
So instead, they just spend all their money in a single season, do something big, like getting Osimhen this summer, get some achievements, and then go broke and then go away for a few years, save some money, for another try to attempt to do the same later. They keep going in that circle. If one day by some miracle they win it, then suddenly they can consistently be good, but until then they will probably keep staying here.
Galatasaray simply did it once again with Osimhen. The Florya land sale (~$500m+) provided them with a war chest, so they threw €75m and paid him out a net of 16m in wages (net gross 25m)
Osimhen + Sane combine eat up about 42% of the total wage bill. That is not a model you can sustain year after year unless Champions League revenue (approximately €40-50m minimum) continues to flow in, since that UCL cheque is basically paying those two wages alone. Miss one UCL season and all of a sudden the entire thing falls apart. This is exactly the pattern we have observed in the past busts. So, the non-consistency is not an accident, it is embedded in the way they fund success. They will reign 2-3 years and then crash into a wall and restart. It cannot be compared to Real Madrid level of consistency since the commercial/revenue engine of them is on a different planet. Gala is essentially betting that their peak cycle will last long enough to collect on UCL prize money and perhaps sell Osimhen in 2027 before the bust
It has always been like this, it is certainly a cycle that is repeated but this time this team is at a higher level, certainly there will be something else behind it because these investments are strange and I am sorry because the fans are losing out, as always