Not everything "convincing" is a winner, that is for sure. You can get tons and tons of whitepaper, websites that can rock and information that is as impressive as the U.S. constitution but all of this boils down to the players and makers of the said company. We can never tell what their personalities are, what their attitudes and things they like and dislike in general but everything boils down to them. One wrong move and your millions will go directly to the dust bin.