There is curently NO safe, simple and reliable way for a non-techie to store their bitocins securely.
Regardless of all the posts on here about paper wallets, offline storage, armory, ubuntu, usb sticks and whatever saying how straightforward it is, some people just don't get it regardless of how easy it sounds to people who are tech-savvy.
As I have said a few times on here, this is a major hurdle for Bitcoin and needs addressing. The Trezor sounds good, but it sounded good 6 months ago and there is still no sign of it arriving.
With the price of Bitcoin as it is now, a small amount of BTC bought by a newbie could represent a significant amount of "real money" and there needs to be a simple non-tehnical way of securing them without going through the massive learning curve inolved with cold storage or other means of 100% security.
These "everyday people" are essential if Bitcoin is going to grow and reach its full potential.