From a miner's perspective the main draws to ghash.io (if you own your own equip) are:
1) 0% pool fee (but orphans are not included)
2) merged mining
3) good user interface with alerts for individual miners, and the ability to track detailed stats
4) stability of payout - when the pool is larger like ghash.io, there is less variance in your daily payout due to bad luck of the pool
With the small margins on mining gear, even with the run up in BTC/USD, all of the above adds up, and every extra % helps.
I suspect miners would love to point their gear at other pools, but no other pool I have seen has everything else listed above. It is an attractive combination.
NOTE TO POOL OPERATORS: you want to compete with ghash.io, the above is what you need.