There is a lot of FUD associated for much of the BTC world - most of it is understood by the tech-savvy, but we need to go beyond that in order to reach 1k, 2k, etc.
The exchange crap, the news out of China from time to time, and even this recent HeartBleed news that is being splattered about all weakens our position and future.
We need to get our shit straight and solid if we ever expect to get mom/dad in on BTC... and that is what we need.