Man, there are many aspects to consider:
- the product: if solves a problem not solved so far (scalability for example)
- the team: people having a great background that have already delivered;
- the token metrics: the percentage to be sold, the locking period;
- the hype.
Sometimes people are so not rational at all and go all in for a project that has enormous hype and (maybe) no strong fundamentals at all without solving a new arrised problem. So all the ideas exposed so far are relative to how people respond to the hype mainly. That's how I view it.
When it comes to the price, it usually deflates or inflates relative to the news or to the movement of Bitcoin or to some pump and dump group. If you have followed CMC in the last few weeks, you have definitely seen that when BTC rises, also other coins rise. And the same happens for the reverse situations.
Lastly, I want to leave you with a new token that I am very excited about that will rise in price when a big news comes out or when BTC grows. We'll see if that happens.
The token is BNTN created by the guys from #Blocnation. The token will be used as a payment currency inside private events. A bracelet will do the transaction for you, all you'll have to do is to "charge" your bracelet with tokens and bring your arm near to the POS in order for the NFC cip inside the bracelet to pay for you. More at:
https://blocnation.io/ Hope it will help you!