Yeah, very easy to say "this is just social experiment", if some day, someone buy this token maybe 2 ETH, than no value, no worries, it just social activity. No reponsibility, not a scam? because dev team hiding behind "social experiment". How many people who buy this hype token and become a victim of your social experiment token? No answer, because it will be back "social", you are not scamming people because no ICO, but you starting risk of failure project, that your token has no value.

Of course sent ETH to UNICEF is better than buy token "social experiment" that no one will claim the responsibility of this failure project.