Personally i feel that this ICO will play a big role in society, mostly for those who want to securely store their private information. As DIW will work mostly as a digital wallet, and as a wallet and accessthat will give access to all the information, passwords and data.
An admin from the DIW group said, the largest organisations provide a variety of products. Similarly DIW will primarily give you the access point to save the information but also to become KYC approved an a society that is transparent, thats the Global Directory, also it will allow you to pay for products on other websites, so that Cryptocurrency get more adopted in daily life, it will allow you to have an escrow for specific products as today we find it difficult to trust individuals online (the directory will also help due to the KYC nature), and an expansion it will allow you to hold Electronic Health Records.
The actual idea is to solve the real problem which is security and safety, but to make DIW profit in the future. Without the end-solution in mind, which is helping secure our virtual life, but not by being restrictive but rather than providing alternative solutions to what we use today, makes a huge difference than just developing a product.