Before investing in any ICO project, the first thing we need to care about is the development team. But their names, positions, degrees do not measure the quality of the team as people often mistakenly, but the previous projects that they have made and succeed. In particular, the information the employees of your project have access to on LinkedIn to ensure that they actually exist, is also the information that companies often use to looking for talent.
The sketchy whitepaper, although the whitepaper is the most informative document on the project, most people do not read it. When referring to a whitepaper, there are two things to clarify: First, the project must provide specific and detailed information as possible. This will help the investor better understand the project and make it easier to make investment decisions. Secondly, reading and understanding the project is an act that shows that we are more responsible for our investment. If we do not read the whitepaper and invest in losses, the first mistake is because we have not studied it thoroughly, and not by anyone else. A sketchy, uncluttered, low-level whitepaper is a testament to the attitude of the team to the project they are trying to raise capital. How can they do great things even if their whitepaper is superficial ?!
The communication message of an ICO project will usually show their long-term vision and who the customer is. If a project emphasizes their message is to bring in an attractive profit for you, your customers may not be what they say, but maybe their target audience is you invest. If their product/service is good enough, they certainly bring it out, and there is no reason to hide it. The high possibility is that the dev team itself is not confident enough with its product/service to use the profit message to attract investors.