This coin needs a facelift, it has excellent services going for it (pre-paid visa etc.), but its being left being in terms of the foundation, would it be possible to add X11 (energy efficient very important with the price of BTC decreasing), this will attract people and increase the hash-rate. When the block halving comes, promote this to the MAX together with X11 (twitter, facebook, forums etc.), and the price WILL increase.
A professional, well laid out KDC exchange would also be good... but that is more difficult to put together.