This is the crux of the matter. Too many people have done zero research, don't understand the first thing about markets, don't even understand the coins they are investing in, and just throw money at a shit project because someone they've never met on some forum/reddit/twitter said "to the moon!".
Bitconnect, the most obvious Ponzi scheme since Charles Ponzi himself, was a top 20 coin at one point. Even now it has collapsed, it STILL has a daily volume of $100,000.
Verge, a so called "privacy coin", that openly displays its users' identities and IP addresses, and whose entire dev team quit, is number 30 at the moment. It is a complete scam, yet you still see newbies on here every day talking about how it is "a solid coin" with "a great team". It's a joke.